Saturday, February 18, 2012

Bjorn Borg Light Up The River Thames | Style Flavors: Selective ...

On the eve of London Fashion week, London?s elite turned up for the Bjorn Borg campaign launch party and catwalk show. For the exclusive party, London?s iconic Battersea Power Station was transformed into the ultimate Scandinavian experience with hot tubs, saunas and snow covered forests.

Guests enjoyed pillow fights with some sexy Bjorn Borg models on the giant bed, and nibbled on Swedish sushi and oysters and in their very own pop-up kitchen. After a cheeky catwalk show of the new AW12 collection, 1000 guests flooded outside to enjoy the first ever 4D Thames light experience as Paris Kain?s fashion film was premiered in spectacular form.

Cheska Hull turned up in true sparkling style with the very dapper Ollie Locke and was later joined by fellow MIC crew, Amber Atherton, Hugo Taylor and Mark Francis. Caroline Flack who recently broke up with beau Harry Styles, joined BBC?s Gemma Cairney and the other celebrity guests and enjoyed vodka cocktails in the sauna whilst the dapper George Lamb caught up with friends at the bar.

Other key faces included former boxing champion David Haye, pussycat dolls Kimberley Wyatt who was enjoying the Swedish kitchen, Rosie Fortescue from Made in Chelsea was also spotted relaxing with the models in the bedroom and the freshly tanned Jessica Wright was getting the drinks in for her gang at the bar.

Things got hot and steamy later as Jodie Harsh got everyone in the mood with a modern mix of sexy tunes that got everyone hitting the dance floors or rushing over to the hot tubs that were filled with models and jumping in the tubs to join them to party. Through out the evening, guests were treated to chilli cocktails with party favourites and classic mood lifters played out by Pixie Geldolf.

Rounding of an evening of true fashion week extravagance, Coco Sumner (daughter of rock legend Sting) treated the crowd to an intimate and colourful performance, perfectly warming up the crowds before Stockholm-born electro pop icon Robyn stormed the stage for a very special headline performance.

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Source: http://www.styleflavors.com/bjorn-borg-light-up-the-river-thames/

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